The programmatic ecosystem is becoming a more agentic system, but that’s not to say the humans involved don’t have evolving expectations of their own. In recent years, buyers have become “a lot more ...
LAS VEGAS—In the run-up to the 2026 Consumer Electronics Show (CES) in January where a variety of new digital ad technologies will be on display, NBCUniversal unveiled a suite of new technology and ...
On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...
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