Negative reinforcement is a frequently misused term that diminishes its value as a powerful tool for behavior change. You may be puzzled by the claim that negative reinforcement is actually a good ...

Behavioral psychology tells us that there are two ways to modify human or animal behavior. Negative reinforcement, as the name implies, generally involves something unpleasant in reaction to an ...

Trigger Warning: This post contains descriptions of what may be considered by some people to be violence to an animal and a description of what the experience of PTSD is like, which both may trigger ...