Introducing Bustle’s 2025 Beauty Icon Awards — a monthly list where we spotlight the creators, gurus, and experts who are shaping beauty culture as we know it. Unlike other “beauty icon” lists from ...

In the past, beauty trends often focused on fairness creams or heavy, cakey makeup, especially in the 2000s. Gen Z, however, ...

Clean beauty goes beyond simply looking good—it focuses on using products that are free from harmful ingredients and promoting natural and organic formulations. It’s about making informed choices and ...

Kylie Jenner is “leaning towards a more natural” beauty look. This shift comes as the beauty industry witnesses a significant rise in demand for natural and minimalist makeup approaches. The Kylie ...

SYNC Beauty is poised to disrupt the cosmetics industry with its highly anticipated launch, offering a fresh perspective on beauty that emphasizes natural ingredients, simplicity, and inner harmony.