If you are embarking on an exploration to determine how best to enter your business into the mobile arena (or want to know if what you’ve already done was the right choice), one of the first ...

The notion that all apps should be Web apps is a naive but common one; we actually need both native and Web apps for different purposes Remember the debate a few years back about whether apps should ...

Apps make it possible for brands and business to deliver optimized content to customers via smartphones and tablets. Of course, the user has to install your app on their smartphone first. But once ...

The Drum spoke to a number of app development experts to determine their views on whether web apps will eventually overtake native apps. Rob Bamforth, technical director, Reactiv Apps Our educated ...

The need for businesses to target customers on mobile devices is well-established at this point. The question is no longer if they should do it but how. A business that wants to appeal to mobile-based ...

Does a brand still mean anything in news? Ezra Klein bubbled up a provocative question and raised some good points in his recent piece “Is the media becoming a wire service?” In the Age of ...

Mobile apps often provide a better user experience than browser-based web apps, but you first have to find them, download them, and then try not to forget you installed them. Now, Google wants us to ...

Slack is a web app. Trello is a web app. Google Docs. Gmail. Even Twitter. The web started out as a collection of hyperlinked documents. The “Web 2.0” hype in the mid-2000s was about how the web was ...

Web apps are lightweight and platform-independent. There are various methods to create them on macOS: using Safari’s native support, third-party tools like Fluid, Flotato, or Applicationize, and Unite ...

When Apple introduced the iPhone in April 2007, it made good sense to create a new type of software to run on a new type of computing device. The app was born! The app was a small piece of ...