Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a poll conducted by Salesforce encompassing 4,000 ...

The nonprofit Online Trust Alliance (OTA) on Wednesday conducted a study that found 71% of native ads on top media sites fail to offer adequate labeling, transparency, and complete consumer disclosure ...

First things first, what are we referring to when we talk about ‘rich media’? Basically, every ad that includes multimedia features – such as audio, animation, video and other traditional elements ...

The last phrase one would use to describe native advertising today is “science-fictional.” Now, as we approach the end of 2016, native music advertising is no longer an anomaly. Several stakeholders, ...

The following is a guest post from Susan Borst, VP of Mobile at the Interactive Advertising Bureau. What exactly is native advertising? That's a question that simply won't go away despite the fact ...

This article describes three different formats: infomercials, advertorials, and native advertising. The three types have similarities among them and some might even question whether advertorials are ...

Andrew Rice, opens new tab delivers 6,000 words on BuzzFeed in the latest NY Mag, which means he has the space to tell a number of different stories. The one I’m interested in is the way that BuzzFeed ...

Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and Facebook's growing spheres of influence is advertising.

Bing Ads is rolling out a new update for Bing Ads Editor that includes editing support for native ad bidding. First announced in February 2015, Bing native ads are in beta, but they are becoming more ...