The NFL has fully embraced streaming with games airing this season on ESPN+, Peacock, YouTube, Amazon, and Netflix. One of the most polarizing and successful moves that the league has made with a streamer is to complete a hostile takeover of Christmas Day from what once was the NBA’s regular season showcase.

Amazon’s Prime Video set a new NFL streaming record, drawing 31.61 million viewers last Saturday night to a wild card playoff game between the Chicago Bears and Green Bay Packers. Helped by the Bears’ thrilling comeback,

The Bears-Packers game was (obviously) also an all-time high for the NFL on Prime Video. It was up by 43 percent from the 22.07 million viewers for the Amazon-owned streamer’s wild card game last year, though the latter figure doesn’t include Nielsen’s big data component.

Streaming set a new record in December with 47.5% of TV usage in the U.S., fueled by Christmas delivering the best day on record for streaming (54% of TV) with an assist from three NFL games across Netflix and Prime Video.

Streaming hit a new record in December, accounting for 47.5% of all TV viewing, according to the latest edition of Nielsen’s monthly Gauge report. Three NFL games on Christmas Day contributed to the surge,

The 2026 NFL playoffs are down to four teams as the 2026 AFC Championship Game and the 2026 NFC Championship Game are both set to unfold on Sunday. The Broncos will host the Patriots in the AFC title game at 3 p.