Reaching multiple generations doesn’t have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to ...

This article is sponsored by Intuit. You spent an hour crafting the perfect promotional email, complete with a compelling subject line, gorgeous design and a limited-time discount. But the offer ...

Stahlberg and Maila open with the premise that their book (a collection of essays about changing marketing ecosystems) should provide ‘actionable insight’. However, the book is broken down into three ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...

Opinions expressed by Entrepreneur contributors are their own. A Google report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior showed that 90 percent of consumers surveyed ...