Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model ...

Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engine giant Google recently announced a move away from its decade-old universal ...

If you’re still measuring sales attribution based on the last place your customer clicked before converting, you’re missing out on valuable information. Attribution has evolved, and in a brave, new, ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

Two weeks ago I spoke about the importance of setting expectations. I explained why they’re so important, how they should be set and how they can greatly influence our perception of success.

StackAdapt expands partnership with Precisely PlaceIQ to provide users with the ability to measure how online advertising results in offline store visits Although there is a rise in online shopping, ...

LeadsRx Can Be Leveraged by Triton's Clients to Measure Podcast Advertising Data Alongside Other Channels Including Digital, OTT, Television, Radio, Mobile, and More PORTLAND, OR / ACCESSWIRE / April ...

Marketing analytics company LeadsRx has integrated its multitouch attribution solution with Triton's Omny Studio podcast platform and Tap Advertising Server. "LeadsRx and its approach with multitouch ...