Vogue

Are digital models about to become the industry standard?

Digital models are coming for fashion’s creative industry, regardless of consumer criticisms. In late March, Swedish fast fashion giant H&M announced it would be creating artificial ...
Inc

Clothing Giant H&M Will Use Models’ AI-Made Digital Twins, Consent Included

That cute top that looks so good in the H&M ad is a real piece of clothing. The model showing it off might not be. Fashion giant H&M is embracing AI’s ability to create digital “clones” and putting ...
The New York Times

Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models. By Christine Hauser In two photographs taken for the fashion retailer H&M, the ...
The Conversation

Digital clones of real models are revolutionizing fashion advertising

Simon Fraser University provides funding as a member of The Conversation CA. Simon Fraser University provides funding as a member of The Conversation CA-FR. Driven by advances in artificial ...
The Conversation

Fake models for fast fashion? What AI clones mean for our jobs — and our identities

Jul Parke receives funding from the Department of Canadian Heritage and the Social Sciences and Humanities Council of Canada. University of Toronto provides funding as a founding partner of The ...
CNN

Your favorite model? Thanks to AI, they might not be real

American Vogue’s August 2025 issue has been making headlines — and not only for its cover featuring actor Anne Hathaway, who is back in the limelight as she films “The Devil Wears Prada” sequel. What ...