Mobile plays a critical role as an influencer in driving in-store traffic. Adidas wanted to find the value of each click on the store locator feature on its mobile site to get a better understanding ...

Adidas chose iProspect, a digital marketing strategist, to estimate the value of each store locator click on the mobile web site. The goal for adidas is to understand and leverage the power of mobile ...

“Mobile is opening up new opportunities in ‘boring’ products,” Dónde co-founder and CEO Anthony Nicalo once said. His company, which makes a mobile product and store locator service for brands and ...

Kentucky Fried Chicken is sticking with location as a key part of a new mobile advertising campaign that uses a combination of expandable, banner and audio ads to drive foot traffic. KFC is using ...

Fueled by growth in traffic from WAP site users, burger-to-shakes restaurant chain Dairy Queen has further extended its mobile reach through the launch of an application for Apple?s iPhone. The ...

The Verizon Smart Locator was revealed today as a tiny piece of hardware that contains its own very simple processor. And that's it. This device has a pre-installed SIM card to connect to mobile data ...

Sprint Nextel, the No. 3 U.S. mobile service, plans on Thursday to introduce a wireless service to help parents find their children as it makes a bid to expand its presence in the family market. The ...