With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

Chances are you may have seen one yourself, but just how well are Facebook mobile ads promoting app installs performing? AdParlor, one of Facebook’s advertising and marketing partners, has provided us ...

“We’ve entered a new era of advertising, where mobile is a critical component to successful campaigns,” Sean Galligan, vice president and industry lead for entertainment at Yahoo, told Marketing Dive.

In late June, Facebook made significant changes to its mobile advertising offering by simplifying its Mobile App Install ad workflow. Advertisers can now link their app to Facebook by simply entering ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Facebook today made its mobile app install ads infinitely more attractive ...

Tumblr this morning is rolling a new mobile-only ad unit called “Tumblr Sponsored Apps” which will allow app publishers to target the social blogging service’s largely Millennial (and heavily mobile) ...

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Exhortations to install apps are likely a significant chunk of Facebook's advertising revenues, and now they're poised to become an even bigger factor in the social network's future. Today, two months ...

“We’ve entered a new era of advertising, where mobile is a critical component to successful campaigns,” Sean Galligan, vice president and industry lead for entertainment at Yahoo, told Marketing Dive, ...