Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we ...

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/aa27f6/online_and_mobile) has announced the addition of the "Online and ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

For the last few years, Google Ad Manager reseller networks have been one of the most profitable ad monetisation hacks in mobile advertising. By using one or more GAM resellers, mobile publishers ...

Advertising is a crucial component of user acquisition and monetisation, and is arguably one of the key factors setting mobile apart from other platforms, allowing games to generate revenue without ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

After buying out-of-home platform Vistar Media and geography-based, privacy-focused ad targeting firm Blis earlier this year, T-Mobile added new functions and brought in IPG Mediabrands in its latest ...

The Federal Trade Commission gave the green light for Google to buy mobile advertising network AdMob after the deal had been held up for six months in a competitive review. The search giant agreed to ...

Opera Software has acquired Mobile Theory and 4th Screen Advertising in an effort to boost its push into the mobile advertising space, the Norwegian company said on Thursday. Biggest M&As in the tech ...

Mobile games have traditionally turned to programmatic advertising partners for their effectiveness in achieving scale. But as gaming markets become more competitive, an acquisition-at-all-costs ...

The curtain has drawn on Mobile World Congress 2016 where the topic of mobile operators establishing themselves as major power brokers in the advertising world, plus the question of how best to use ...

[Megan Berry works for mobile analytics and advertising company Mobclix.] Does your business have a plan for mobile? How’s this for a novel idea: Don’t just go charging in to develop your own iPhone ...