Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Day 12: Connect with something bigger. This post is part of ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

In a previous blog, I provided an overview of strategic planning processes, including six core elements essential to any successful strategic plan. The six core elements are as follows: Vision Mission ...

An old Sicilian proverb says that a fish rots from its head. A nonprofit organization, similarly, rots from its mission. Nonprofits are, by definition, mission driven. The leaders of a corporation can ...

Starbucks' new mission, unveiled in these first days of January 2025, is a return to its roots, a renewed focus on the essence of what the brand stands for. The coffee giant, Starbucks, has started ...

Parsons’ future will be shaped by the core values that have defined our past: curricular innovation, collaborative methods, pioneering uses of technology, and experimentation. As part of The New ...