Retro design is a trap. How do you continuously reinvent an old look while keeping it interesting and authentic? This was one of the many questions Mini designers had to answer as they shaped the new ...

It’s not that the Mini brand wants to reinvent the wheel. Except that maybe it does. It’s even reinventing the circle. “Charismatic Simplicity” is what the brand has termed its new design language, ...

Mini is updating its design language ahead of the debut of three new models in a short span of time, with the new style dubbed Charismatic Simplicity. The automaker will begin producing the next-gen ...

We sit down with Mini's newest head of design, Holger Hampf, to discuss 25 years of Mini design in the US and where the brand is headed. Designing a car that appeals to the masses is challenging ...

In 1959, the original Mini Cooper popularized an engineering breakthrough that nearly every automaker uses today.

The Mini Cooper S Victory Edition has been launched in India at Rs 57.50 lakh, featuring 1965 rally tribute styling,2.0-litre ...

BMW's latest iteration of the MINI Cooper showcases a fusion of classic design elements with modern electric technology, staying true to its roots while paving the way for an all-electric future. In a ...