CMO modernized NBA marketing behind storytelling and campaigns aimed at Gen Z and multicultural fans. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the ...

Publicis chairman and CEO Arthur Sadoun discusses why the holding company is raising its guidance for the year, the perception of the advertising industry and more. Every weekday we bring you the Ad ...

Remember those cute commercials showing cows auditioning American Idol-style to be the next "face" of Real California Milk? Too bad they were all shot in New Zealand, and not California. There's been ...

Football stars from Michael Strahan to Hakeem Nicks have appeared in the National Milk Mustache ‘got milk?’ Campaign print ads for the past 17 years. As the campaign continues to evolve, the team ...

It’s been a quarter century since “Got Milk?” entered public consciousness. Here’s the story of one of the most famous ad campaigns in history. In 1993, a focus group headed by Jon Steel, a partner at ...