Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, ...

Microsoft Monetize’s suite of advanced productivity tools launched on Monday to anticipate advertising demands rather than meeting them. As AI reshapes monetization, the industry will require tools ...

Retail Media Creative Studio generates banner ads in seconds using a product's URL, then uses AI algorithms for in-flight optimization. Microsoft is launching a new AI-powered solution that ...

For years, Windows users have complained about “ads” touting Microsoft services, showing up in various places. Now the alarm bells should be seriously ringing: Microsoft has publicly disclosed plans ...

Let’s be honest: the pace of change in PPC is exhausting. Between AI-powered everything, new campaign types rolling out every quarter, and feature removals with no warning, advertisers are being asked ...

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant ...

As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean: Giving preferential ...