Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a ...

Skai has been working to build its streaming and connected television (CTV) services. The company has traditionally offered advertising products related to search, social media, and retail media -- ...

Developing a strategy can be overwhelming—especially when it's a measurement strategy. Katie Robbert will walk you through the 5P framework that will give you the tools to be successful every time.

Media measurement and optimisation platform Integral Ad Science (IAS) and responsible media business Good-Loop have partnered ...

Restaurants are notoriously difficult businesses to manage, with countless variables impacting profit. From human resources and purchasing to marketing and cost management, the elements are numerous.

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations ...

With regulation underway, companies pushing forward, and talent being reshaped, Cristian Albeiro Carmona Hernandez’s approach ...

Finance leaders are expanding their roles to include ESG regulations, business planning and analysis and combatting data security risks, among other responsibilities Year over year, ESG metrics and ...

Want to take your performance to that ideal level of highly effective and efficient marketing? It takes better access to detailed data and ROI discipline, but it also comes along with greater growth ...

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...

A breakthrough look at two often-overlooked heart health metrics that researchers say are the most accurate predictors of ...

Oxford Metrics ( ($GB:OMG) ) has provided an update. Oxford Metrics announced a share buyback transaction, purchasing 25,000 ordinary shares at a ...