Science progresses when researchers build on prior work to extend, test, and apply theories. Aggregating the quantitative findings from prior research – meta-analysis — plays a significant role in ...

Meta-analysis is an objective examination of published data from many studies of the same research topic identified through a literature search. Through the use of rigorous statistical methods, it can ...

Journal of Advertising, Vol. 46, No. 1, Themed Issue — Methodology in Advertising Research (January-March 2017), pp. 21-35 (15 pages) Meta-analyses have become increasingly popular in many fields of ...