The two most common print media are newspapers and magazines, but print media also include outdoor billboards, transit posters, the yellow pages, and direct mail. Print media is important because it ...
A new whitepaper called “The Future of Media” from FIPP and UPM Communication Papers examines the value of print in publishers’ media mix. The 18-page report from UPM, a paper producer, and FIPP, the ...
The idea that the decline of print media might fuel a resurgence in digital advertising is based on several key market trends (print media is dwindling, former print media publishers are turning to ...