Sales have traditionally served as the major metric for measuring success. Although certainly important, trying to hit a specific revenue figure while disregarding other indicators may not bring you ...

Homelessness is a major problem in the U.S., and it’s getting worse: A record 650,000 Americans were homeless on a single night in January 2023, according to the most recent point-in-time report ...

Editor’s Note: A version of this article was originally published in 2023 and has been updated for 2025 to reflect the latest developments in law firm marketing and digital analytics. In an ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Although these words were ...

In today’s fast-paced, automated world, where generic solutions are often marketed as universally applicable and customer service is increasingly outsourced to automated systems like online chatbots, ...

Panelists discuss how defining and tracking meaningful real-world outcomes ensures accountability and value in MASH management. Panelists discuss how success in MASH management should be measured ...

Understanding how to measure a project's success allows you to make more informed decisions and establish strategic, measurable business goals. Most project management metrics fall into one of four ...

Looking to refresh how you report to your leadership? Metrics are how all teams showcase value to the leadership and decision makers who enable the mission. When it comes to cybersecurity, ...

“Did our organic traffic just drop again – even though our rankings went up?” If that question has come up in your marketing meetings lately, you aren’t alone. AI is reshaping SEO, breaking the ...

Back when I was growing up, measuring the success or failure of a college football team's season was a fairly straightforward task that most folks agreed upon. If a team made it to a "major bowl game, ...

Wouldn’t a successful domestic program not require more money? In the realm of defense, a successful program would increase security, advance the national interest, and reduce the threat U.S. forces ...