NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory today released its Open Measurement Software Development Kit (OM SDK), a set of tools designed to seamlessly facilitate third-party viewability ...

The next version of the IAB Tech Lab’s open-measurement SDK (1.3) debuted on Tuesday, with support for in-app audio, more granular brand safety controls and a fix for impression counting discrepancies ...

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Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the ...

Mobile app usage is exploding but the lack of reliable app measurement, particularly for understanding what app audiences look like, could throw a wrench into the mobile ad spending machine. Mobile ...

IAB Technology Laboratory certified 17 companies for correctly using its Open Measurement Software Development Kit (OM SDK) to track mobile in-app advertising. The OM SDK is a set of software tools ...

NEW YORK—Nielsen is going international with its Nielsen Digital Ad Ratings tool for the YouTube mobile app, announcing that its advertising measurement service is now available to an additional 26 ...

For mobile marketers, achieving Nirvana means that every mobile app session can be accurately tracked and measured at the ad server level, while marketers also gain access to viewability data for ...

Google Analytics 4 has unveiled eight features to improve app campaign measurement and performance, giving marketers through artificial intelligence (AI) a better understanding of how users behave ...

Smartphones today can do anything you can imagine, apart from just voice calls and text messages. Amidst the sea of things they can perform, smartphones can also measure the length of any object.

Almost all social gaming apps and most interactive non-gaming social apps in China and throughout the world use flash technologies, meaning the whole social app is in one stand-alone flash file or a ...