Warner Bros. Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again. And it's a name we're all familiar with. It's "the plot twist ...

Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers in ...

With the merged Warner Bros. Discovery targeting profitable streaming subscriber growth and $3 billion in cost savings, the company is adjusting its programming strategy for streaming service HBO Max ...

The streaming landscape just got a whole lot more interesting as Netflix is officially acquiring Warner Bros. Since WB is the company behind HBO Max, this will mean a significant shift for subscribers ...

It’s not Max, it’s HBO Max. Warner Bros. Discovery has decided its streaming service Max would once again benefit from being associated with the most prestigious brand name in TV history. The company ...

Would a streaming service by any other name smell as sweet as the anodyne and largely meaningless “Max?” Uh, yes, and probably be a lot more popular long-term with consumers around the planet. At this ...

As Netflix strikes an $82.7 billion deal to acquire Warner Bros. — including its film and TV studios, plus HBO Max and HBO — many subscribers are wondering what that might ultimately mean for their ...

The streaming service formerly known as HBO Max will once again be called HBO Max. Warner Bros. Discovery (WBD) announced Wednesday that it will soon put the "HBO" back in the name, two years — and ...

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by CNN’s parent company Warner Bros. Discovery, will see the new-ish name roll out ...

Just as we were growing accustomed to the term “Max,” HBO Max will soon revert to its original name. The head-spinning move, slated to take effect this summer, was announced Wednesday morning during ...