Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...
Custom Personas powered by real spend data--built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--January 15, 2026-- Wiland(TM), the leading provider of ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Catherine Connelly In my ...
Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...
Everyone knows about segmentation as a marketing tool, but now, it seems, it is being applied increasingly in the sales realm as well. For both marketers and sales reps alike, segmentation helps ...
A powerful Visit Type Segmentation coupled with a traditional Recency, Frequency, Success model doesn’t just expose the data in a performance-efficient manner – it helps marketers understand how the ...
LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article on how target market segmentation ...
In demand generation marketing, you must cater to and steer potential buyers along the awareness stages—the phases of a buyer's journey that lead them toward becoming aware of your services and ...
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15 retail marketing strategies to better market your store
When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...
If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...
Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...
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