A marketing manager in the hotel industry is responsible for maximizing a hotel's revenues. The manager accomplishes this by developing programs to increase occupancy and make profitable use of its ...

Marketing professionals can have a variety of roles and responsibilities at an organization. They’re the people who help with the development of a product or service, find the right consumer market to ...

Consistently ranked at the top of Fortune's "100 Best Companies to Work For" list, Google offers a variety of positions from administrative and marketing roles to more technical programming positions.

In today’s competitive marketplace, the chief marketing officer (CMO) plays a critical role in the formulation and execution of an organization’s core business strategy. The most successful marketing ...

Jeff Tompkins is a writer and teacher of English as a Second Language living in New York City. He was born in Hartford, Connecticut, in 1967 and was educated at Brown University and University College ...

Creator-led influencer marketing and user-generated content (UGC) initiative helps brands earn more Google reviews and local ...