Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. Given this new model’s potential cost savings—along ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. When someone says, “MSP,” most think “IT.” This instinctive ...

If you've ever been motivated to take action due to an advertisement, you've likely been influenced by a technique called "AIDA." AIDA stands for "Attention, Interest, Desire, Action" and it's a tried ...

The business model used to be a pretty universal term. The same skeleton applied to many businesses, and it involved a customer becoming aware of a product (billboard, print ad, yellow pages, etc.), ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Look at virtually any consumer industry and you’ll see how changes in digital technology are fundamentally altering the way that consumers engage with brands before, during, and after a purchase.

Opinions expressed by Entrepreneur contributors are their own. A small business marketing communications strategy doesn’t have to be complex and overwhelming. In fact, many of the most successful ...

Creativity does not just happen. It is a cognitive process that produces new ideas or transforms old ideas into updated concepts, according to Brussels Free University psychology professor Liane ...

You send out emails, you run ads, you post on social media, and you optimize your website to capture organic search traffic. Thanks to your efforts, you’re making sales or getting leads! That’s great, ...

The platform has a new design-focused AI model and end-to-end marketing features. The platform has a new design-focused AI model and end-to-end marketing features. is a news writer focused on ...