Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

Artificial intelligence (AI) holds great promise for businesses today, especially for marketing teams who must anticipate customers' interests and behavior to achieve their goals. Despite the growing ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data analysis to understand customers, predict ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) ...

Knowledge of analytics is the most in-demand marketing skill, according to research from Forbes Insight. Sixty-eight per cent of marketing executives gave analytics and predictive analytics either a ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

New York, United States, 17th Dec 2025 – Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing systems. The initiative represents a ...

Members of the editorial and news staff of the Los Angeles magazine and the Engine Vision Media Network were not involved in the creation of this content. The volume of data that can be used to build ...

Predictive analytics is the weakest data skill among B2B marketers, their team and their organisation, according to B2B Marketing’s Data Skills Benchmarking Report. Only 27 per cent of marketers rated ...

Missed something this week on CMSWire.com? Don't worry, we've got you covered? Second week into 2022, and there is so much more in store for business professionals. Let’s take a stroll over to the ...