You might have noticed that we Brits are somewhat obsessed with the weather. I think it’s something we literally “soaked up” during our formative years. Only after living in New York for years did I ...

Over the past year, there have been many changes in the world of marketing. As technology continues to advance and businesses find new ways to be creative with the way they promote their products and ...

Despite 2021's unfulfilled promises across many fronts, some creative efforts have proved enduring. They captured the cultural moment or felt keyed into what's coming, with brands jumping on viral ...

Marketing tactics were already rapidly evolving before the pandemic, as digital transformation drove the adoption and popularity of social media and other online forums. Still, COVID-19 changed ...

We hoped, tentatively, at the start of 2021 that this year would mark the endgame for COVID: New vaccines and drugs were set to help us lower the risk of death and disease severity, and we expected to ...

Celebrating the industry-leading organisations, the 16th annual B2B Marketing Awards honored the best in B2B. Download this guide to find out who the winners are. From the best use of thought ...

Content marketers today face a constant struggle between keeping up with the volume of content they’re expected to produce and getting creative to produce rich, quality work that deeply impacts their ...

The strong growth in online marketing activity this year coincided with greater adoption of technologies by brands to engage consumers on connected devices. Computers, mobile phones, gaming consoles ...

Many influencers earn money when their followers buy products they recommend through a trackable link. Influencers receive a cut of every sale, typically between 1% and 20%. Insider is highlighting ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

The creator class is poised to have a more commanding presence at this year’s Cannes Lions International Festival of Creativity. 2021 was another roller-coaster. The world was still crippled by the ...

Starting salaries in the US for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand—and an expected ...