As a marketer, you most likely think that the supply chain management process has nothing to do with you. That’s another department’s focus. You just hope that what they do doesn’t create a marketing ...

Modern marketers have no shortage of marketing software technologies from which to choose. As a career software CMO, however, I have always been confounded, frustrated, and indeed embarrassed, by the ...

There are several theories and concepts that can help you understand the basics of managing marketing activities, but a new way to understand the marketing management process is to think about it ...

Managerial marketing is designed to identify, at a strategic level, the key audiences that an organization wishes to reach and the most appropriate tools and messages to reach those audiences and ...

A data-driven marketing management process is built on analysis. You must study your target audience, your rivals, the success of prior efforts, and do market research. At this point, a lot of ...

Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing ...

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Apply now for 2026 entry or register your interest to find out about future events and what it’s like to study with us. Our MSc International Marketing and Management course is designed for graduates ...