The module firstly considers how messages are processed and understood by the target audience and then evaluates the stages of the planning process required by organisations to develop a strategy that ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...

Apply now for 2026 entry or join us on a discovery afternoon to see where a Sheffield masters could take you. Our MSc International Marketing and Management course is designed for graduates from any ...