Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

When consultant Catherine Littell, ’08, advises entrepreneurs on how to refine their messaging and rise to the next level, she speaks with unusual authority —after all, she’s been there. In 2006, soon ...

Marketing ethics is not a topic I typically focus on, but I think it’s one worth talking about, especially for companies that need to connect with the right audiences at the right time and avoid any ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

The world is buzzing with excitement about ChatGPT and the many new AI applications and companies launching almost daily. B2B marketers are eager to jump on board, lead the charge and keep up as the ...

Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive. Getting a product or company name and ...

Here are some digital marketing basics: Identify keywords Steve Covey in his book 7 habits of highly effective people, taught us that we should begin with the end in mind. This is just as relevant to ...

LOS ANGELES, CA / ACCESSWIRE / November 4, 2019 / According to Janik Roskovani, owner and founder of Los Angeles-based JR Builders, which specializes in commercial build-outs, luxury residential ...

Some people want you to think influencer marketing is simple: Use their platform to procure an influencer, promote your product, pocket a tremendous return. It all makes sense; people are banner blind ...