Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the ...

Salesforce Marketing Cloud ecosystem expands, now with 20 industry leading social analytics vendors including Klout, Kred, OpenAmplify, Soshio, Trendspottr and more Marketing Cloud ecosystem enables ...

By acquiring Datorama, Salesforce is looking to expand its Marketing Cloud, a small part of the company's overall product ...

Salesforce is announcing today the launch of its Einstein artificial intelligence (A.I.) platform that’s implemented into several of the company’s existing cloud services: Sales Cloud, Service Cloud, ...

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

Over the next few days, Google Cloud will lay out its latest innovations in a future powered by artificial intelligence (AI) at the company’s Next ‘25 conference in Las Vegas. While largely focused on ...

CHICAGO, April 10, 2018 /PRNewswire/ -- ORACLE MODERN CUSTOMER EXPERIENCE -- To help organizations rethink how data is applied across the entire customer lifecycle, Oracle is completely transforming ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

'By bringing together the power of Azure and Microsoft Teams with Salesforce, our aim is to help businesses harness the power of the Microsoft cloud to better serve customers,' says Microsoft CEO ...

Discover five in-demand marketing skills that could boost your salary in 2026, plus how to learn them and stay competitive in a rapidly changing industry.