Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Companies can put a lot of pressure on themselves when it comes to their first marketing campaign. After all, it’s likely the first impression potential customers will have of your business. Getting ...

Smartwater has reteamed with Jennifer Aniston for its latest campaign, which launched today (June 17), per details shared with Marketing Dive. The effort includes a series of 15- and 30-second spots ...

While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.

With so many different ways to make money these days — gig work, side hustles, small start-ups, crypto investments — completing one’s taxes can be a daunting prospect, especially for younger consumers ...

MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results. Gastineau emphasized the importance ...

“Integrating Print and Digital Marketing” isn't a new topic, but the fact is that it really is very powerful. While some of the tactics are the same, we now see a big change in the behavior of the ...

BOSTON – A palpable buzz has been building around the Boston Celtics for the past several months as they’ve geared up for what could potentially be a special playoff run this spring. A large portion ...

CLEVELAND, Ohio – Cleveland Hopkins International Airport has launched a new marketing campaign that aims to increase passenger numbers by promoting the facility’s convenience and flight offerings.