All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Welcome back to Campaign Asia-Pacific's Crash Course learning series, in which you will learn valuable lessons and practical business tips on trending and essential topics from industry experts in ...

Businesses fail to grow because founders skip a crucial step. They create offerings based on what they think people want, missing what customers actually need. Then they wonder why nobody buys. You ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

The Office of Undergraduate Research hosts online courses for prospective and current undergraduate researchers. The names of the courses are linked to their Course Insights' webpage for more ...