Roblox's stock has risen significantly in 2022, with the company returning to growth and DAUs remaining strong. The current business model is limiting the company's growth and profitability potential, ...

In marketing, it's a fair bet that advertising will follow anywhere people congregate. It doesn't matter what medium, demographic, or message you're talking about. If a large group is centered on one ...

In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a ...

The digital transformation of advertising and media has brought society enormous benefits -- more information to more people in more places, more personalized, faster, deeper and cheaper than ever ...

With AI mania driving heightened competition and elevating industry benchmarks, we are now faced with questions concerning the ad tech sector's trajectory. How can brands harness AI to enhance ...

Marketers are turning to digital advertising in droves as their preferred marketing strategy. According to Insider Intelligence, 2022’s estimated spending on digital ads surpassed $500 billion and ...

As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m ...

Premium advertising, known for its high-quality placements and targeted reach, has been a resource available only to those with significant budgets. These ads, often featured on platforms like Hulu, ...

Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. Remember the hype around Apple’s iconic “Shot on iPhone” ...

DoubleVerify has become the leading software platform for digital media measurement and analytics, thanks in large part to recent partnerships with the pre-eminent social media platforms and streaming ...

As connected TV (CTV)rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on ...