Aditya Madiraju started posting beauty content after his wedding went viral in 2019 After leaving a high-paying finance job to follow his passion, he now shares makeup tutorials to over 5 million ...

Add Yahoo as a preferred source to see more of our stories on Google. Makeup tutorials are the latest frontier of the culture war — just take it from TikTok. “Republican makeup” and “MAGA makeup” have ...

This election cycle has been so stressful that we've been latching onto anything that makes us laugh. We cackled at the rumor that JD Vance had sexual relations with a couch and giggled at the genius ...

October always brings a gentle wave of pink, a visual reminder of strength, unity, and awareness during Breast Cancer Awareness Month. One of the most heartfelt ways the beauty community shows support ...