We investigate the key determinants of the optimal direct mail policy in a dynamic environment where customers maximize utility and the direct mailer maximizes profits. We measure the sensitivity of ...

PORTLAND, Maine — A big postal rate increase over the summer hasn’t stopped catalog retailers from stuffing mailboxes this holiday season. The U.S. Postal Service says more than 300 million catalogs ...

Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as ...

While mailing catalogs can still be an effective way to reach a mass audience of prospects and customers, a growing number of direct marketers are finding that supplementing full-sized catalogs with a ...

PORTLAND, Maine -- A big postal rate increase over the summer hasn't stopped catalog retailers from stuffing mailboxes this holiday season. The U.S. Postal Service says more than 300 million catalogs ...

Retailers mailed more than 300 million catalogs last month, according to the U.S. Postal Service, even after postal rates were given a hefty 9 percent boost in August. Officials also said that the ...

The new Restoration Hardware catalog has been landing - with a thud - in mailboxes across the country, weighing in at a whopping 5 1/2 pounds. With the rise of bulk mailing rates, a heightened ...

NEW YORK (CBSNewYork) --It's the end of an era. The Victoria's Secret catalog is no more. In a move to cut costs, the lingerie company will stop producing and mailing their famous mail-order catalogs.