Working with their local post offices or professional list brokers, small business owners can create targeted sales mailings within their budget to maximize the success of their direct mail campaigns.

Email Writing: Email, also known as electronic mail, is a medium of written communication used to send and receive information over the Internet. It has been in use since the beginning of the Internet ...

Popular style guides such as Strunk and White’s 1918 classic The Elements of Style and the original 1906 Chicago Manual of Style were published before the advent of computers or e-mail. As such, their ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Opinions expressed by Entrepreneur contributors are their own. Last month, we examined the important role the subject line plays in getting your contacts to open the e-mails you send. Now that we’ve ...