The combined total will mark the highest audience on record for the annual event, increasing viewership by 2.5 million over last year. According to preliminary Nielsen data released Friday, NBC’s ...

The holiday season really kicks off when the massive helium balloons start floating through New York. For the third year in a row, Thursday's parade starts at 8:30 a.m. ET (instead of 9 a.m.) and will ...

The 2025 holiday season is underway as the 99th Macy’s Thanksgiving Day Parade took over New York City on Thursday (November 27), with an estimated 3.5 million spectators watching the spellbinding ...

NEW YORK (AP) — The Macy’s Thanksgiving Day Parade kicked off Thursday in New York City, with new balloons depicting Buzz Lightyear and Pac-Man set to take to the skies and floats featuring Labubu and ...

NEW YORK (AP) — The Macy’s Thanksgiving Day Parade brought balloons depicting Buzz Lightyear and Pac-Man to the New York City skies on Thursday, as floats featuring Labubu and Lego graced the streets.

Yesterday, on Thanksgiving, Macy's kicked off the holiday season with its 99th annual Macy's Thanksgiving Day Parade. This year, as is tradition, Broadway performers hit 34th Street to perform numbers ...

While watching the Macy’s Thanksgiving Parade on NBC last Thursday, it was possible to be awestruck by the business side of this iconic annual event. It seemed as if there was a brand-marketing moment ...