This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. As companies fight for limited consumer attention, modern loyalty ...

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Loyalty programs aren’t new. Marketers have been dangling points, perks and vaguely attainable “Gold Status” tiers in front of consumers since frequent-flyer lounges still had fax machines, writes ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...