Global Hotel Alliance is betting that simplicity, not scale, will win the next phase of hotel loyalty. With a transparent rewards currency and a sharp focus on leisure travelers, it’s carving out a ...

Loyalty programs are the biggest marketing avenues for the new-age Indian traveler, and ITC Hotels has decided to take things up a notch by incentivizing long-term loyalty. ITC Hotels has overhauled ...

The battle for loyalty is heating up, as major chains roll out new partnerships and membership perks. Meanwhile, smaller ...

Oasis Hotels & Resorts’ comprehensive ORewards loyalty program offers travel advisors a compelling selling point for repeat bookings. The three-tier membership structure—Silver, Gold and ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Today’s savvy traveler isn’t just counting points—they’re ...

Luxury Escapes’ free loyalty program Société has reached one million members, marking a major milestone just months after ...

Everyone says a daily puzzle regimen will keep your mind sharp, but in my honest opinion, you can forget about Sudoku, the Rubik's Cube and Wordle. The most challenging — and satisfying — brainteaser ...

Hyatt Hotels Corp. is getting into F1 for the first time, with the Chicago-based company aligning with the new factory team ...

Access Development and GlidePathCX announce a strategic partnership that brings wholesale travel discounts on hotels, rental cars, and major theme park attractions to airport loyalty program members ...

Wyndham Rewards Earner Card once again named best hotel credit card PARSIPPANY, N.J., Oct. 21, 2022 /PRNewswire/ -- Wyndham Rewards®, the world's most generous guest rewards program spanning more than ...