Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. It’s reported that just 3% of parents change their baby’s name ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

COLUMBUS, Ohio, March 09, 2023 (GLOBE NEWSWIRE) -- My Bath & Body Works, Bath & Body Works’ loyalty and rewards program, has been recognized as America’s Best Loyalty Program in the Health & Beauty ...

Starbucks is today officially introducing Starbucks Odyssey, launching later this year — the coffee chain’s first foray into building with web3 technology. The new experience combines the company’s ...

Alaska Airlines and Hawaiian Airlines launched a new rewards program, Atmos Rewards, with flexible status earning options. Members can earn status based on miles flown, price paid, or segments flown ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Starbucks today is launching its blockchain-based loyalty program and NFT community, Starbucks Odyssey, to its first group of U.S. beta testers. The new initiative, which includes coffee-themed NFTs ...

Photo Credit: IPhone apps for OYO, Airbnb Trivago, Booking.com, Expedia, Agoda, Hotels.com and Hostelworld. Adobe Stock / Koshiro K On the competitive disadvantage front, Dan Wasiolek, senior equity ...

Carnival customers indicated that they had stayed loyal for years with the expectation that it earned them a valuable status that they could keep for life. Photo Credit: Carnival Cruise Line Teri West ...