Significant societal shifts, like the pandemic, have transformed shopping habits. Many of today’s consumer values have shifted towards sustainability and personalized experiences among others. If your ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

What changes might be happening at the Star Alliance carrier?

Hand on your heart, how many loyalty programs have you signed up for just to get that 15% off welcome coupon and then immediately forgot about afterward? As David Beckham said: Be honest! Even in this ...

ANKENY, Iowa--(BUSINESS WIRE)--Casey’s, the third largest convenience retailer and fifth largest pizza chain in the United States, today announced an enhanced mobile app experience for its loyalty ...

Ascendant Loyalty Marketing, the leading U.S.-based consultancy focused exclusively on designing and launching data-driven loyalty and engagement programs, today announced the successful launch of ...

McAlister’s knows what it’s doing when it comes to building loyalty. The 560-unit chain has more than 5.4 million members and retains the highest portion of extremely high frequency guests (20-plus ...

These awards spotlight the strategic use of customer data and feedback to continuously enhance the Blain’s Rewards program, powered by SessionM, a Mastercard company. The program integrates in-store ...

To learn more about the CNBC CFO Council, visit cnbccouncils.com/cfo Fanatics is launching a new loyalty program that will reward sports fans for buying merchandise ...