Rather than holding information in specific areas of the brain, our memories are represented by the connections between neurons, called synapses. According to a recent study from the Salk Institute in ...

Using optogenetics techniques, scientists from Max Planck Florida Institute of Neuroscience identified a new pathway for forming long-term memories in the brain. Their findings suggest that long-term ...

Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience ...

Researchers from Max Planck Florida Institute for Neuroscience have discovered a new pathway to forming long-term memories in the brain. Their work suggests that long-term memory can form ...

A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience ...

The human working memory (WM) is the cognitive system responsible for the temporary storage and processing of information vital to task completion. In contrast, human long-term memory (LTM) is the ...

Recalling vivid past events, like a first day at school or a significant childhood conversation, signals robust memory ...

Memory can be broken down into multiple types, including long-term memory, short-term memory, explicit and implicit memory, and working memory. Memory is a process in your brain that enables you to ...

Episodic memory is a type of long-term memory. It helps you remember the time, place, and details surrounding a specific event or experience in your life. For example, remembering what you had for ...

Digital outdoor media company QMS released the results of its latest neuroscience study, revealing the impact of dynamic ...