‘Twas the fight before Christmas? Now that Nielsen has completely switched over to its brand new Big Data + Panel offering, the Video Advertising Bureau (VAB) isn’t happy with how the company’s fall ...
A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...
A major shift is underway with how viewership is being counted — and football is a big beneficiary. By Rick Porter Television Business Editor A significant change to Nielsen’s ratings methodology is ...
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