Other than your brand name, your company logo is one of the most important things people will notice when they discover your brand for the first time -- and it’s something they’ll continue to see and ...

Take a drive on an American highway and look at the logos around you. Among the Toyota emblems and Subaru star clusters, you might spot another logo that, if you squint, looks kind of like the letters ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

In our ever evolving world a logo is more than just a graphical element; it’s the visual cornerstone of your brand’s identity. A well-designed logo serves as an instant reminder of a company or ...

Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what drives your brand instead. Somehow companies have gotten into the mind-set that a logo–this thing that does ...

If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to the tiniest logo tweaks, when a change comes there's guaranteed to be some ...

The misuse of the word “logo” is one of those things that gets many design-minded people practically purple-faced with anger (a sibling to debate over “fonts” v. “typefaces”). A logo, they say, is not ...

Whether it’s the Superbowl, World Cup or World Series, sports fans never have to wonder who’s who on the field. Not with their team’s colors and carefully crafted logo plastered all over the stadium.

The great rap logos from the history of hip hop acted as cultural co-signs, and for every great rapper and label there is a memorable stamp of approval. A lot of the great ones were designed in the ...