The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

God grant me patience — or at least a burger. New research with 57 volunteers indicates there’s a real reason it’s called fast food. After his study, Chen-Bo Zhong at Toronto University came to the ...

While consumer-facing brands pay top dollar for logos that stand out in the marketplace, branding for B2B companies that sell things like cloud computing or cybersecurity tend to be reserved—and ...