After being the center of a cultural firestorm, the restaurant chain plans to tread carefully and solicit feedback before enacting future changes.

Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn’t go over well. The restaurant chain lost nearly $100 million in market value as it faced outrage from across ...

Choosing the right name for your startup isn’t just a creative exercise — it’s a foundational step in shaping your brand ...