Some of the simplest logos in the world, such as the McDonald's arched "M" or the old "MTV" lettering, are also the most successful and recognizable. When you don't need anything too intricate or ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

The best logos quickly convey your brand’s unique look, feel, and mission. But sometimes, a company has its brand so flawlessly nailed down, only the specific target audience even understands it. Take ...

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a visual ...