A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in any way that disrupts the visual consistency it’s designed to convey. But for their new capsule ...

When designing a new logo, the aim is usually to create an identity that's unique to the brand and that can't be imitated. Nobody told that to Elon Musk when he rebranded Twitter using a generic ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Green Party of Canada When designing a new logo, the aim is usually to create an identity ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.