Your streaming service portfolio just got a new color: teal. To mark its official merging with Hulu, Disney+ has rolled out a new logo for its streaming service app. Out with the blue, in with the ...

Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can’t resist. One critical element in brand building (not the only one, of course but one ...

We live in a time of rampant greenwashing. Ever since companies realized that eco-friendliness can lure consumers, they’ve gone out of their way to market themselves as clean and socially ...

Opinions expressed by Entrepreneur contributors are their own. Creating a logo may seem like an overwhelming task if you don’t have a lot of experience with it. But the good news is that it doesn’t ...

When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...

Students in Melissa Hackett's class participated in a logo design contest for the new program. They were challenged to create ...

Industry experts weigh in on the power of branding.

Kourtnee covers TV streaming services and home entertainment. She previously worked as an entertainment reporter at Showbiz Cheat Sheet, where she wrote about film, television, music, celebrities and ...

The Sun Belt Conference on Thursday revealed its new logo and color scheme, part of what conference officials called a “revamped brand structure.” Gone is the blue and gold “pinwheel” design, replaced ...